Our Story

I didn't start out like this.

A few years ago I weighed 200 lbs and my skin was a mess. I avoided photos, wore hoodies in summer, and told myself that's just how I looked.

Then I decided to take it seriously. I ate 400 calories under maintenance, walked 10,000 steps a day, lifted on a push/pull/legs split, slept properly, and finally built a real skincare routine. Over time I got down to 155 lbs, my skin cleared up, and I started working as a professional model.

Nothing about it was magic. It was a lot of small things, done every day. The routine mattered. The products mattered. And most guys have no idea where to start.

That's why I built this.

This is the stuff I wish someone had handed me at 200 lbs: simple, no-nonsense products made for men, and routines that take two minutes, not twenty. No 12-step routines. Nothing that makes you look like you're wearing makeup. Just you, sharper.

Ascend at your own pace.

Start with the basics. If you want the whole system, the diet, training, steps and skin routine I followed, it's all in The Ascend Protocol. Follow along on TikTok, where I show exactly what I use and how.

Founder, NOCTRA

My results came from changes to my diet, training, sleep and skincare together. Everyone's skin and body are different, and individual results vary.